Most disappointing influencer campaigns were decided at the shortlist stage. A structured evaluation makes selection more consistent before budget is committed.
1. Relevance before metrics
Review whether the creator naturally fits the product, audience and campaign message. Look at recent content, category credibility and the quality of previous commercial work.
2. Audience quality and fit
Where available, compare audience location, age range, language and other relevant attributes with the campaign target. Keep unavailable data visibly unavailable rather than estimating it.
3. Performance history
Review several recent posts using one consistent measurement basis. Look for stable performance, not only isolated viral peaks, and separate results by platform and format.
4. Content quality and reliability
Assess craft, tone, brand suitability and evidence of reliable delivery. Previous partnerships can help show how the creator handles commercial content.
5. Commercial context
Compare the complete scope behind each quote: deliverables, revisions, usage rights, exclusivity and expected delivery. Review efficiency metrics alongside quality and fit rather than relying on the lowest fee.
6. Risk review
Read comments, check disclosure practice, review conflicting sponsorships and note unusual engagement patterns. Treat warning signs as prompts for investigation, not automatic proof.
7. Score the shortlist consistently
Apply the same selected criteria to every candidate. A WamiFluence scorecard records your configuration and produces a consistent assessment with visible data coverage.
Need an independent assessment before committing budget? The WamiFluence Influencer Audit is a separate professional service.
