A creator scorecard records the factors that matter to a specific campaign and applies the same evaluation structure to every candidate.

Choose campaign-relevant criteria

Useful criteria can include campaign relevance, audience fit, engagement, average reach, content quality, consistency and cost efficiency. Keep the set focused: if a criterion would not change the decision, leave it out.

Configure your scorecard

You choose each criterion, its relative importance and the range that represents weak-to-strong performance for this evaluation. These are your settings, so they remain visible and editable in the scorecard builder.

Enter comparable evidence

Use the same source and time period for every creator where possible. Leave unavailable data blank rather than estimating it. WamiFluence displays data coverage so a partially supported score is visible.

Read the assessment responsibly

The overall score is a campaign-specific assessment, not a universal rating of a creator. Review the component results alongside the total to understand each creator's strengths, risks and data gaps.

Practical checks

  • Use the same criteria for every creator in a shortlist.
  • Keep the criteria aligned with the campaign objective.
  • Record missing information as unavailable.
  • Review component results, not only the total.
  • Save the configuration when you want to reuse or refine it.

The WamiFluence Creator Scorecard turns your selected criteria and inputs into a consistent assessment that can be saved, compared and presented.