Tools for the numbers behind your influencer campaigns.

Plan

Plan the campaign and decide how to use the budget.

Tools for budgets, creator mix and the spend a target requires.

• Pro

  Campaign Budget Planner

  How should I structure this client's campaign budget?

  Structure the campaign budget before you present it.

  See what it does
• Pro

  Creator Mix Calculator

  What creator combination should I propose?

  Compare different creator combinations against your campaign budget.

  See what it does
• Pro

  Campaign Goal Budget Calculator

  What budget should I recommend to achieve the client's target?

  Recommend the budget a client target requires.

  See what it does

Price

Know what you're paying for.

Tools for creator fees, deals, client pricing, agency margin, usage rights and UGC.

• Pro

  Agency Pricing & Margin Calculator

  What should we charge the client, and what will the agency make?

  Build the client price and see your agency economics.

  See what it does
• Pro

  Affiliate Commission Calculator

  What commission should we offer creators?

  Structure creator commission and see the campaign economics.

  See what it does
• Free

  Influencer Cost Calculator

  What will this campaign cost?

  Build the full cost of an influencer campaign, from creator fees to campaign expenses.

  Calculate now
• Pro

  Influencer Rate Calculator

  What rate should I negotiate or anchor this creator at?

  Estimate a creator fee and prepare your negotiation range.

  See what it does
• Pro

  Usage Rights Calculator

  What should I budget for usage rights?

  Estimate the additional cost of the rights your client needs.

  See what it does
• Pro

  UGC Cost Calculator

  What should we budget or charge for UGC?

  Estimate the cost of creators, assets and usage rights.

  See what it does
• Free

  Creator Deal Analyzer

  Is this creator quote commercially efficient?

  Assess creator quotes before you recommend them to a client.

  Calculate now

Forecast

See what your numbers could produce.

Tools for reach, conversions, revenue and break-even planning.

• Pro

  Campaign Forecast Calculator

  What results can we reasonably forecast for this proposal?

  Build an estimated performance forecast for your proposal.

  See what it does
• Pro

  Influencer Conversion Funnel Calculator

  Where does my funnel lose people?

  Follow views through engagements, clicks, conversions and revenue.

  See what it does
• Pro

  Influencer Break-Even Calculator

  What performance does this campaign need to break even?

  See the performance required to break even.

  See what it does

Measure

Turn campaign data into useful numbers.

Tools for CPM, CPE, CPA, ROI, ROAS and performance.

• Free

  Creator Engagement Rate Calculator

  How engaged is this creator's audience?

  Calculate a creator's engagement rate using publicly visible engagement data from their posts.

  Calculate now
• Pro

  CPM Calculator

  What am I paying per thousand impressions?

  Cost per thousand impressions, forwards or in reverse.

  See what it does
• Pro

  CPE Calculator

  What am I paying per engagement?

  Cost per engagement, forwards or in reverse.

  See what it does
• Pro

  CPA Calculator

  What am I paying per acquisition?

  Cost per acquisition for the conversion event you choose.

  See what it does
• Pro

  ROI Calculator

  What did the campaign return?

  Return on the whole campaign investment.

  See what it does
• Pro

  ROAS Calculator

  What did advertising spend return?

  Revenue against advertising spend only — not total investment.

  See what it does
• Pro

  EMV Calculator

  What was the earned media worth?

  Earned media value using rates you set and can defend.

  See what it does
• Pro

  Campaign KPI Calculator

  Did we hit our KPIs?

  Targets against actuals, with achievement for every KPI.

  See what it does
• Pro

  Planned vs Actual Calculator

  How did plans compare with reality?

  Variance and achievement for every planned metric.

  See what it does
• Pro

  Reach & Impressions Calculator

  How often did people see this?

  Frequency and reach rate from the numbers you already have.

  See what it does

Evaluate

Assess creators and creator deals.

Tools for scorecards, comparisons and deal efficiency.

• Pro

  Influencer Performance Calculator

  How did this creator perform?

  One creator's delivery, efficiency and engagement in one pass.

  See what it does
• Pro

  Creator Scorecard Generator

  Which creators fit this campaign?

  Build a scorecard with your own criteria and evaluate creators consistently.

  See what it does
• Pro

  Creator Comparison

  How do these creators compare?

  Compare creators side by side using the same selected criteria.

  See what it does

How it works

Enter. Calculate. Export.

1. 01

   Enter your numbers

   Add your campaign or creator metrics. Nothing to connect.

2. 02

   Let WamiFluence calculate

   Get a clear result based on the information provided.

3. 03

   Save or export

   Keep it in your account or download a presentation-ready result.