Calculate
Know the cost before you commit.
Creators
12
Campaign cost
$18,500
Average / creator
$1,542
The influencer marketing toolkit
Influencer marketing maths, without the spreadsheet headache.
Calculate campaign costs, measure performance, evaluate creators and turn your numbers into presentation-ready results.
No credit card required. Two calculators free, forever.
Creator score82/100
Engagement4.8%
Cost / engagement$12.40
Calculate. Evaluate. Present.
Enter the numbers. Make them useful.
Evaluate
Compare creators your way.
Creator score
82/100
- Engagement88
- Audience76
- Views91
- Growth72
Your criteria, your weights. WamiFluence turns them into a clear creator assessment.
Present
Ready for the client deck.
Made for creator marketing
Numbers are part of the campaign. They shouldn’t kill the creativity.
- Plan
- Measure
- Evaluate
- Present
What can I do?
Tools for the numbers behind your influencer campaigns.
Campaign planning
- Free
Influencer Cost
Know what the campaign will cost before you commit.
- Pro
Campaign Budget Planner
Split a budget across creators, media and production.
- Pro
CPM
Cost per thousand impressions, forwards or in reverse.
- Pro
CPE
Cost per engagement, forwards or in reverse.
Campaign performance
- Free
Engagement Rate
By followers, reach, impressions or views.
- Pro
ROI
Return on the whole campaign investment.
- Pro
ROAS
Revenue against advertising spend only.
- Pro
CPA
Cost per acquisition for the event you choose.
- Pro
Campaign KPI
Targets against actuals, with achievement per KPI.
Creator evaluation
- Pro
Creator Scorecard Generator
Score creators on your own weighted criteria.
- Pro
Creator Comparison
Compare a shortlist using the same selected criteria.
- Pro
Influencer Performance
One creator's delivery and efficiency in one pass.
Campaign value
- Pro
EMV
Earned media value on rates you set and can defend.
- Pro
Planned vs Actual
Variance and achievement for every planned metric.
Free forever
Start with the two tools you’ll use most.
No card, no trial countdown. Save up to three calculations and export the basics.
Start Calculating FreeWant the full toolkit? Pro adds every calculator, creator scorecards, advanced exports and unlimited saved work.
- Free
Influencer Cost Calculator
Know exactly what your campaign will cost — fees, production, media and management.
- Free
Engagement Rate Calculator
Turn social metrics into a meaningful engagement rate, on the method you choose.
Creator scorecards
Stop choosing creators on gut feel alone.
Build a creator scorecard using the metrics and criteria that matter to your campaign.
Set your own criteria and assign your own weights. WamiFluence turns your choices into a consistent creator assessment you can save, compare and present.
Explore Creator ScorecardsCreator score
82/100
- Engagement88
- Audience76
- Views91
- Growth72
Your criteria, your weights. WamiFluence turns them into a clear creator assessment.
Presentation-ready
Your spreadsheet numbers shouldn’t look like spreadsheet numbers.
Turn calculations into clean visuals you can use in client decks, proposals and reports — with your campaign name, client and logo on the card.
Paste it into a deck. Nobody needs to see the spreadsheet.
Campaign summary
- Total investment $25,000
- Cost per creator $2,083
Creator scorecard
- Score 82/100
- 4 weighted criteria
ROI summary
- ROI 74%
- Net return $18,500
KPI performance
- Reach 112% of target
- Engagements 96%
ExcelPNGPDF
How it works
Three steps, no setup.
01
Enter your numbers
Add your campaign or creator metrics. Nothing to connect.
02
Let WamiFluence calculate
Get a clear result based on the information provided.
03
Save or export
Keep it in your account or download a presentation-ready result.
Pricing
One toolkit. Less spreadsheet work.
Free
$0
For marketers who want to start calculating.
- Influencer Cost Calculator
- Engagement Rate Calculator
- Up to 3 saved calculations
- Basic Excel export
Pro
Best value yearly — save $18$9 / month
Or $90 a year — equivalent to $7.50 a month.
- Every calculator
- Creator Scorecard Generator
- Creator Comparison
- Unlimited saved calculations
- Unlimited projects
- Excel, PNG and PDF exports
- Presentation-ready outputs
- Future tools included
Resources
Learn the numbers behind influencer marketing.
Practical guidance and examples — written for people who have to interpret the numbers and present them clearly.
Measurement
How to Calculate Influencer Engagement Rate
How to choose an audience basis and interpret the result.
Read guideCreator evaluation
How to Build an Influencer Scorecard
Choosing evaluation criteria and reading the overall assessment.
Read guideReporting
Influencer Marketing KPIs You Should Track
Choosing KPIs, setting targets and planned versus actual.
Read guideMeasurement
How to Calculate Influencer Marketing ROI
What belongs in investment, and why ROI is not ROAS.
Read guideIndependent review
Need more than a calculator? Get an independent influencer audit.
WamiFluence can review your proposed creators, campaign structure and investment, and give you a professional assessment before the budget is committed.
This is a service, priced per campaign from $195. It is not part of a Pro subscription, and Pro does not include an audit.
Independent analysis
Independent analysis. No creators to sell. No campaign inventory to fill. Just an objective assessment of your shortlist.
Sample audit
Independent analysisCreator evaluation
@amara.reeves
Lifestyle · Instagram · 48K followers
- Audience fit
- Strong
- Performance
- Strong
- Content fit
- Good
- Fee value
- Needs review
- Risk
- Low
Recommendation
Review / renegotiate
Illustrative example — not a real campaign
Campaign platform
Coming soonA connected campaign workspace is on the way.
Briefs, creator selection, client approvals, contracts, payments and reporting in one place — for agencies that want more than the calculators. Still in development.
Enter your numbers. We’ll do the maths.
Two calculators free. The full toolkit is $9 a month.