A KPI is a metric with a target, source and owner. Select a small set tied directly to the campaign objective.
Choose KPIs from the objective
| Objective | Useful KPIs |
|---|---|
| Awareness | Impressions, reach and CPM |
| Engagement | Engagements, engagement rate and CPE |
| Traffic | Clicks, click-through rate and cost per click |
| Sales | Revenue, conversions, CPA, ROAS and ROI |
| Content | Assets delivered, cost per asset and usage secured |
Give every KPI context
Record the metric definition, target, source, owner and reporting cadence. For engagement metrics, note the audience basis selected. For efficiency metrics, keep the cost scope consistent.
Compare planned and actual performance
A planned-versus-actual view makes campaign delivery easier to understand. Pair each result with a short interpretation and identify when lower values are preferable, such as selected cost metrics.
Build a readable report
Include the campaign objective, agreed KPIs, delivery summary, planned and actual results, cost efficiency, creator-level performance and a concise interpretation. Keep measured and estimated data clearly distinguished.
Practical checks
- Use three to five decision-relevant KPIs.
- Set targets before activity starts.
- Keep metric definitions consistent.
- Show data sources and missing information honestly.
- Explain what changed and what action follows.
The WamiFluence Campaign KPI and Planned vs Actual tools turn the information provided into presentation-ready results.
