The product
Six capabilities. One campaign record.
WamiFluence is organised around the work an influencer campaign actually requires — not around a creator directory or a dashboard.
01 — Brief
Start with the brief. Not a spreadsheet.
Capture the client brief once as a structured campaign: objective, markets, audience, platforms, deliverables, KPIs, budget and timeline phases. Upload the document the client sent and review what was extracted before it is saved.
- Structured campaign record with objective and markets
- Deliverable plan by platform, type and quantity
- KPI targets used later for planned versus actual
- Timeline phases that payments can be tied to
- Objective
- Product launch
- Markets
- US · UK · EU
- Audience
- Women 18–34, beauty
- Platforms
- Instagram, TikTok
- Deliverables
- 12 reels · 18 stories
- Client budget
- $180,000
02 — Match
Stop searching. Start matching.
Score your own creator network against the campaign on audience, category, market, performance, cost and reliability. Shortlist the ones that fit, with a written reason for each score.
- Fit score calculated from campaign requirements
- Breakdown across audience, category, performance, reliability
- Shortlist, reject or add creators manually
- Works from your imported network, not a rented database
- Audience fit78% women 18–34, US / UK
- Category fitBeauty, skincare, lifestyle
- Performance6.4% average engagement
- Reliability11 campaigns · 100% on time
- Budget efficiencyBelow campaign CPE target
03 — Approve
Get the client out of your inbox.
Share a proposal with the client showing creators, deliverables and client-facing allocations. They approve or request changes per creator, and every decision is recorded against the campaign.
- Versioned proposals with a secure client link
- Per-creator approve, decline or request changes
- Client-facing allocations and deliverables per creator
- Approval history kept on the campaign record
Northstar · Summer Essentials · 8 creators · shared with the client
- Maya Chen$18,000Approved
- Jordan Blake$14,400Approved
- Sofia Laurent$10,800Changes requested
Campaign allocations, deliverables and decisions in one client-facing view.
04 — Execute
One campaign. One source of truth.
Book approved creators, send briefs, and move every content unit from drafted to submitted, revised, approved, published — with versioned submissions and the live link attached.
- Contracts with dates, usage rights and exclusivity
- Deliverables tracked per creator and per content unit
- Versioned content submissions with reviewer decisions
- Delivery rate and late flags calculated automatically
Approved allocation
$18,000
- 3 reels · 6 stories
- 14 Feb – 30 Mar
- Paid media rights, 90 days
Contract status
Signed
- Next instalment On content approval
- Contract signed 12 Feb
- Deliverables and dates attached
05 — Pay
Payments that follow the work.
Build the payment schedule the deal actually has: one payment, split, milestones, phases, monthly or custom. Each instalment is triggered by signature, content approval, publication, phase completion or a date.
- Single, split, milestone, phased, monthly or custom schedules
- Event, date and manual triggers
- Due, triggered, paid and overdue states across every campaign
- Reconciliation warning when instalments do not total the fee
$12,000
- 20%On signaturePaid
- 30%On content approvalPaid
- 30%On publicationDue
- 20%On campaign completeScheduled
06 — Measure
The report shouldn't take another week.
Capture performance per content unit, see reach, engagement, CPM, CPE and ROI calculated from that data, and generate a report version whenever the client asks — with the narrative written on top of the figures.
- Metrics captured per content unit with their source
- Engagement rate, CPM, CPE, CPV and ROI calculated in the platform
- Planned versus actual against the campaign KPIs
- Versioned reports with a client-safe share link
Reach
2,412,880
Impressions
3,908,140
Views
1,744,020
Engagements
212,406
Engagement rate
5.4%
CPM
$12.40
CPE
$0.41
Deliverables
28 / 30
Campaign insight
Reels outperformed stories on engagement by 2.1×. The top three creators drove 64% of total reach at a lower CPE than the campaign average. Two creators delivered late, which pushed three units past the launch window.
Narrative written from the calculated figures above. Every number is computed by WamiFluence, not generated.
The whole campaign, in the order it happens.
Nothing in WamiFluence is a disconnected tool. The brief feeds matching, matching feeds the client proposal, approval feeds contracts, contracts feed payments, and delivery feeds the report.